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adidas Pride 2023
A positive, engaging community space that allowed adidas to show up as an authentic partner and ally at Toronto Pride.
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“Building an impactful environment that brings the Global Pride toolkit to life in a locally relevant way, authentically elevating the Toronto Pride experience.”
A growing, organic beacon positioned at Church and Alexander Street that welcomes everyone to celebrate Pride their way.
A launchpad for creating community connections, bringing diverse crowds together through shared experiences rooted in sport.
Key responsibilities & deliverables:
CREATIVE & ART DIRECTION
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production oversight
Logistical planning
ONSITE EXECUTION